Coco Mat
Anyone can tell you that a good night's sleep is the cornerstone of a healthy lifestyle and being happy. Coco-Mat makes sure you can do that.
Founded in 1989, Coco-Mat pursued a dream: offer blissful sleep to every person who sleeps on their beds, pillows and mattresses. Coco-Mat products are made with patience and passion from all natural materials with sustainable methods and a significant ethical footprint.
Challenge
Coco-mat is a manufacturer of high-end beds and mattresses. They approached us to come up with a way to connect with potential customers and convert them into leads. With the upcoming changes in Europe regarding cookie-less advertising, we wanted to find another way to connect with the right target audience.
So not haphazard advertising, but converting a contact moment into a relationship. But where are we going to find the target group that has the money to be able to buy the bed and if we find them how are we going to make sure to connect them to us for a longer period.
Solution
Yearly over 36 million people experience COCO-MAT in hotels worldwide without connecting with COCO-MAT. So we wanted to create a friendly trojan horse that all hotels will love and embrace. Which at the same time builds the opportunity for COCO-MAT to directly connect with all these over 36 million hot leads every year.
We developed the COCO-MAT Sleep Experience. An exclusive and free service that enriches the sleep experience of the hotel guests. This means we created a way for the hotel to make the stay of their guests more valuable.
The power of the Sleep Experience is that it is not trying to sell anything directly, so the hotel does not see it as a commercial use it sees it as a free service for their guests. It simply offers a better nights sleep and at the same time it establishes COCO-MAT as the sleep expert. It offers this all through the personal gadget everybody has with them in the hotelroom, the mobile phone or tablet.
Within the MVP guests were able to play meditation music, bedtime stories, relaxing music for a good night rest. Also they could order a specific pillow thruw the pillow service.
Result
This MVP of the Sleep Experience was launched at the beginning of 2022. In the past months 14 hotels have easily adopted the Sleep Experience and are ecstatic. These hotels together represent over 400 rooms and now connects over 800 unique Sleep Experience users/month. This year with the slow start and the MVP we already have reached over 4.000 unique users in the Netherlands.
