Rewardify
Rewardify Games was founded by a lifelong game-loving entrepreneur who believed playing should be rewarded. She rounded up a team of top game development superheroes and set out to change the face of casual gaming.
Rewardify wants to change the way you play games, rewarding your love of the game with real world rewards, not just virtual points. It’s time to treat yourself!
Challenge
Rewardify approached us because they wanted to take the next step to grow their business.
The question was if we could design a rebranding of their brand while keeping the name and the cupcake that was part of the logo.
In addition to the rebranding, we suggested also to look at the brand story and translate it into a website that would allow them to better attract new investors, advertisers and sponsors.
Solution
We first got to work redesigning the corporate identity to make it much more consistent with Rewardify's mission, “To delight mobile gamers with fun, beautiful games that reward them with real world rewards, allowing our company, employees, shareholders, vendors and partners to grow and flourish..”
We brought the cupcake that was in the logo to life and transformed it into an attractive mascot that resonated well with the target audience.
After this, we determined a content strategy for the website and incorporated it into a nice attractive website that can be used for gamers as well as investors and advertisers.
Of course we provided Rewardify with a complete brand guide with all the design assets so that they can use this internally consistently in all forms of communication.
